Family Owned

Growing up I always admired what my Dad did for a profession. I have vivid memories of him working on paperwork at the kitchen table and creating detailed hand molds late at night before I went to sleep. I could sit and watch for hours as he gave life to the wax, and I believed that all jewelers must be like him. Later I learned just how unique my father was and is.

At S H Zell & Sons, our company is a direct reflection of our father’s values. The business philosophy and work ethic emulates that "old school" tailor that starts from scratch and hand makes the suit fitted for you or the old world baker that creates a cake to your style and taste. Our designs are custom and fit your budget without sacrificing quality or detailed workmanship. My father remains one of a rare breed of professional jewelers and my brother and I are very lucky to work and apprentice with him.

The Zell Company has been around since 1981 and continues to grow because of its total commitment to customer satisfaction. I came into the business in 1994 after graduating from the GIA as a Gemologist. My brother Joseph followed in 1999 after finishing his degree at the GIA. Today, both Joey and I have wonderful wives and children of our own and look forward to passing on the lessons and trade we have learned from our father to them.

At Zell our mission is to create a long term relationship with you, your family and friends. Our slogan "Fine jewelry from A – Zell" means that anything you need in jewelry from diamonds to gold, you can find with us.

Welcome to our business and our growing family. My promise to you is that we will never compromise quality and remain totally committed to my father’s vision of what a jeweler should be.

-Steven Zell