Diamond Education

At the heart of our creation process is education. We enjoy breaking down and explaining the color, cut, clarity and caret weight of every shape diamond we recommend. By hand drawing detailed styles of diamonds and designs of jewelry in front of you, we make sure our clients never decide upon a purchase without sufficient knowledge.

After the initial education, it is time to dissect every possible option that fits your budget. We listen carefully to your needs and offer suggestions and options to fulfill your goals. Our vision is to supply you a pressure free experience that delivers the best possible product on time – every time.

The process of finding the perfect diamond or building the right piece of jewelry takes patience and the complete attention of a trained professional jeweler. We understand that there are many options available to you when deciding where to purchase your diamond or fine jewelry, the one thing money can’t buy is the eye of an “old school” professional jeweler. We invite you to shop around, learn everything you can and then come visit us. I think you will find the Zell experience worth the trip!

Check out our new video series for 2013:

Ideal Depth Range

AGS Triple Zero

Table Facet