The Family Jewels

Jewelry That Says “I Love You” on Valentine’s Day

Posted on Tue, Jan 17, 2012 @ 03:45 PM

While it may be the shortest month on the calendar, February is considered by many to be the most romantic time of the year because of Valentine’s Day – a day which represents love and romance. 

The origin of Valentine’s Day dates back to ancient times and the true story of Saint Valentine is a mystery. Many believe that Valentine was a priest who served in the third century in Rome. Valentine continued to perform marriages for lovers in secret after they were outlawed for young men. Throughout the years, the story of St. Valentine has carried down to become one day each year for people to exchange tokens of affection with one another. Today, an estimated one billion valentine cards are given each year along with chocolate, flowers and of course, jewelry.

Jewelry can symbolize romance through type, shape or design. If you are looking for a way to say “I love you” with jewelry for that special someone, there are countless options for you.

  • Diamonds– Diamonds represent love in a variety of ways. Diamonds are the hardest substance known to humans, and are indestructible, pure and  of course, beautiful. Diamonds represent a strong, unbreakable love, and are used in engagement and wedding rings for this reason.Heart Diamond

  • Heart Shapes – Hearts are the most recognizable symbol of love, and heart shaped pendants are a great way to show your affection to your valentine. A favorite of both young and old, single heart pendants can be outlined with pave or channel set diamonds. Also, double heart designs can have two hearts intertwined or side by side.

  • Ruby

    Rubies – The vibrant red color of this gemstone symbolizes love and passion. Rubies come in various shapes, sizes and designs. Rubies can be worn alone or paired with diamonds to createa stunning piece of jewelry.  

  • Three Stone Pendants – This design features three diamonds or gemstones mounted one above the other. The three stones represent the past, present and future of the couple and their love. These three stones can also be accented with other gemstones or diamonds and are a popular choice for engagements, weddings and anniversaries.

 If you are looking for a custom Valentine’s Day piece, don’t hesitate to ask us here at SH Zell and Sons.  We are here to take the stress out of Valentine's Day giving, so that you can enjoy all the day means to you. 

Tags: Diamond Jewelry

A Guide for Buying Diamonds

Posted on Mon, Nov 21, 2011 @ 12:19 PM

Diamond PileAs the holiday season approaches, you may be faced with the dizzying proposition of purchasing diamond jewelry. Whether it may be a gift for a loved one or a gift for yourself, there are many things to consider when purchasing diamonds. To take some of the confusion out of diamond shopping and fully enjoy the holidays, keep in mind the following traits of the diamonds you will be shopping for.


When buying a diamond, remember the 4 C’s: Color, Cut, Clarity and Carat.

  • Color – While most diamonds are white, or colorless, in color, consider a colored diamond to add some interest to your piece.

  • Cut – The cut of a diamond influences the stone’s sparkle. Diamond cuts range from being shallow to deep, and measures the symmetry and balance of facets.

  • Clarity – Clarity is determined by how perfect the diamond is. Pay attention to internal flaws (inclusions) and external flaws (blemishes).

  • Carat – A carat is the unit of weight used to measure precious stones. The higher the carat weight, the larger the diamond is.

Diamond Sources

It is important to also learn where and how the diamond was formed. This affects the price, proportions and sentiment of your diamond.

  • Natural – Diamonds that were created naturally were formed within the Earth’s crust over a period of a billion or more years. Natural diamonds are the hardest substance on Earth.

  • Synthetic – Diamonds grown in a laboratory can be created in a matter of weeks. Man-made diamonds offer a more affordable alternative to traditional, natural diamonds.

  • Antique – Antique diamonds are typically over 100 years old and are hand cut. Their proportions are different from more modern diamonds.

  • Canadian – Diamonds that originate in Canada are high quality and are required to pass a certification regimen called the Canadian Diamond Code of Conduct. This stringent tracking system helps eliminate the illicit diamond trade that funds illegal corporations.

Now that you are educated on the different types of diamonds you will encounter in your jewelry buying experience, take a peek through our Jewelry Box. If you don’t see what you want, Contact Us today about creating your dream piece and we will do our part to make this holiday season one of your most cherished.  

Tags: Diamond Jewelry